Today's Copywriter

Today's Copywriter — Zagreb, EU

Copy for how people read today.

Not recycled from a template built in 2015. Not the same AI everyone else on your feed is already using. Every draft here is written by a person, priced before you order, and delivered against a date — not a promise to get back to you.
A single manuscript page covered in abstract editing marks, resting on a desk in soft window light.

Formats and channels we write

What you get from the first order, not the fiftieth.

  • 2 revision rounds included
  • Fixed quote within 1 business day
  • Prices published, not hidden
  • Full IP transferred on final payment
  • NDA on request
  • Written and edited by a human — every word

The copy on this site is the portfolio. Here's more of it.

Illustrative example — written to demonstrate approach, not client work.

Before

We provide innovative solutions for businesses of all sizes.

After

Your homepage has six seconds to say what you do. This one does it in four words and one action.

Illustrative example — written to demonstrate approach, not client work.

Before

100% cotton. Machine washable. Available in 4 colours.

After

Washes on hot, keeps its shape, and doesn't need ironing after — the three things people actually check before buying a t-shirt online.

See more →

The Margin Method

  1. 01

    Margin Notes.

    Before a word of the draft exists, your brief gets broken into the margin — who's reading, what they already believe, the one objection that kills the sale.

  2. 02

    Draft.

    One full draft, written to the register the job demands, delivered on the date quoted at checkout.

  3. 03

    Proof Pass.

    Revision structured against the margin notes — you answer specific questions, not a blank "thoughts?"

See how a project actually runs →
04

Klara Vidović — Founder & Lead Copywriter

Seven years writing for hire before this studio existed — three in-house for a Zagreb-based B2B SaaS company, four independent for ecommerce and consultancy clients across the EU and UK. Today's Copywriter started from the same complaint, said by client after client switching from a bigger agency: nobody would tell them what anything cost, or how long it would take, until after a call. So the prices are published, the process is written down, and the first draft comes with margin notes attached, not a vague 'let us know your thoughts.'

“A good draft should survive being read once, out loud, by someone who didn't write it.”

Klara Vidović, founder and lead copywriter at Today’s Copywriter, annotating a manuscript page at her desk.

Frequently asked questions

Do you use AI to write this?

AI helps with research and structure sometimes — the way a search engine or a thesaurus does. The sentence you pay for is written and edited by a person. We say that outright because it’s the question everyone in this niche is quietly asking.

Why do you publish your prices?

Because almost nobody else in this category does, and hiding a price behind a discovery call wastes your time and ours. If a package fits, add it to your cart. If it doesn't, the pricing page tells you that too.

What if I don't like the first draft?

Two revision rounds are included in every package, structured against the margin notes we wrote before drafting — so you're responding to specific questions, not starting from a blank page. See /process/ for exactly how that works.

You're based in Croatia — does that matter for working with a UK/US company?

Only in the good ways: EU-based, GDPR-native by default, working hours overlap with most of Europe and the UK's morning, and everything is written in English from the first brief.

Know the price. Know the date. Start when you're ready.