Today's Copywriter — Zagreb, EU
Illustrative example — written to demonstrate approach, not client work.
Before
We provide innovative solutions for businesses of all sizes.
After
Your homepage has six seconds to say what you do. This one does it in four words and one action.
Illustrative example — written to demonstrate approach, not client work.
Before
100% cotton. Machine washable. Available in 4 colours.
After
Washes on hot, keeps its shape, and doesn't need ironing after — the three things people actually check before buying a t-shirt online.
Before a word of the draft exists, your brief gets broken into the margin — who's reading, what they already believe, the one objection that kills the sale.
One full draft, written to the register the job demands, delivered on the date quoted at checkout.
Revision structured against the margin notes — you answer specific questions, not a blank "thoughts?"
Seven years writing for hire before this studio existed — three in-house for a Zagreb-based B2B SaaS company, four independent for ecommerce and consultancy clients across the EU and UK. Today's Copywriter started from the same complaint, said by client after client switching from a bigger agency: nobody would tell them what anything cost, or how long it would take, until after a call. So the prices are published, the process is written down, and the first draft comes with margin notes attached, not a vague 'let us know your thoughts.'
“A good draft should survive being read once, out loud, by someone who didn't write it.”
AI helps with research and structure sometimes — the way a search engine or a thesaurus does. The sentence you pay for is written and edited by a person. We say that outright because it’s the question everyone in this niche is quietly asking.
Because almost nobody else in this category does, and hiding a price behind a discovery call wastes your time and ours. If a package fits, add it to your cart. If it doesn't, the pricing page tells you that too.
Two revision rounds are included in every package, structured against the margin notes we wrote before drafting — so you're responding to specific questions, not starting from a blank page. See /process/ for exactly how that works.
Only in the good ways: EU-based, GDPR-native by default, working hours overlap with most of Europe and the UK's morning, and everything is written in English from the first brief.