The Margin Method.
How a project runs, step by step
- 01
Brief
You tell us the audience, the offer, the deadline, and anything you already know isn't working. Fifteen minutes of writing is usually enough.
- 02
Margin Notes
We turn the brief into an annotated document: who's reading, what they already believe, what they're afraid of, and the one objection that actually kills the sale. You see this document — it isn't an internal step we keep to ourselves.
- 03
Draft
One full first draft, written to the register the job demands, delivered on the date quoted at checkout. Not a rough idea. A finished draft.
- 04
Proof Pass
You respond to specific margin questions ("does this claim hold up," "is this the right objection to lead with") across two structured revision rounds — not a blank "thoughts?"
- 05
Handover
Final copy delivered in your working format, full IP transferred once final payment clears.
What we need from you
- A real brief, even a rough one — audience, offer, deadline, and what's not working currently.
- One point of contact who can approve or redirect a draft without it going back to committee.
- Any existing brand material — style guides, past copy, examples you like or dislike.
Revisions & scope changes
The scariest honest question in this business is "what if I hate the first draft?" Here's the direct answer: the first draft is built from the margin notes you already saw and approved, so a draft that misses badly is rare — but it happens, and when it does, the revision rounds exist exactly for that. Two rounds are included in every package, each one structured against specific margin questions rather than open-ended feedback, which is what makes two rounds enough rather than a number chosen to sound generous. If a project's scope genuinely changes mid-way — more pages, a different audience, a pivot — that's a scope change, not a revision, and it gets a quick fixed quote for the difference before any extra work starts.
Typical turnaround by service
- Website & Landing Page Copywriting — first draft in 5–18 business days
- SEO & Blog Content Writing — first draft in 4–12 business days
- Email & Lifecycle Copywriting — first draft in 7–10 business days
- Brand Messaging & Verbal Identity — first draft in 12–20 business days
- Sales Pages & Launch Copy — first draft in 8–15 business days
- Ecommerce Product Copywriting — first draft in 5–12 business days
- Ghostwriting & Thought Leadership — first batch in 7 business days, then monthly
Rush turnaround available on every package, +30%.
Frequently asked questions
What happens if I miss the deadline for feedback?
The project clock pauses; we pick back up when we hear from you, and the delivery date shifts by the same amount of time you were away.
Can I add scope mid-project?
Yes — it gets a quick fixed quote for the difference before any extra work starts, so nothing is billed without your sign-off.
Do you work with an NDA?
Yes, on request, before the brief is shared — standard for agency white-label work and mentioned here because it’s a real, ownable detail, not a claim we need to prove.