We built this studio around the two things every client asked for and almost never got.
Klara Vidović — Founder & Lead Copywriter
Seven years writing for hire before Today's Copywriter existed: three years as an in-house content lead for a Zagreb-based B2B SaaS company selling into the DACH and UK markets, four years independent, writing for ecommerce and consultancy clients across the EU and UK. What repeated across almost every client relationship in those seven years was the same complaint about the agencies they'd worked with before: nobody would say what anything cost, or how long it would take, until after a call.
“Clarity beats cleverness. Most 'brand voice' problems are unresolved positioning problems wearing a tone-of-voice costume.”
Why this agency exists
This studio exists because publishing a price and a process isn't actually hard to do — it's just uncommon in this category, and being uncommon in the right way is a real advantage for a new business with no client roster yet to lean on. Every commitment on this site (two revision rounds, a fixed quote within one business day, full IP transferred on final payment) is something we can honour on the very first order, which is the whole point: none of it depends on trust built up over years we haven't had yet. It depends on being specific enough to check.
On AI: it's a fast first-draft tool for research and structure. It is never the final sentence a client pays for. We say this plainly because it's the live objection in this niche, not because we enjoy the disclaimer.
What's actually true here, not a comparison list of everyone else's flaws.
- We publish prices where the category norm is to hide them.
- We name and show our process — The Margin Method — instead of asserting "a proven process."
- Every one of our seven service pages is written in the register it sells, which is the only proof of craft a business with no case studies yet can offer from day one.
Studio & company facts
Based in Zagreb, working with clients across the EU, UK and US in English.
Ozaljska ul. 132, 10000 Zagreb, Croatia
Mon–Fri 08:00–18:00 CET, Sat by arrangement for live launches
Legal entity: Today's Copywriter d.o.o., Trgovački sud u Zagrebu, MBS 081947265, OIB 48273916052, EU VAT HR48273916052.
