Price anchor
from €1,500
A tone-of-voice matrix looks clinical until you actually use one — a grid with two axes, say "plain" to "playful," "formal" to "warm," with your own past sentences plotted on it, so a future writer isn’t guessing from a mood board, they’re reading a coordinate. That’s what this service actually hands you: not a list of adjectives, but a system somebody else — including an AI tool, if that’s who ends up drafting the next hundred sentences — can be handed and follow correctly on the first attempt.
→ the objection this answers: Your About page, your ads, and your last cold email don't sound like the same company.
Messaging Foundations gives you the core of it: a positioning statement your whole team can point to without arguing, three to five messaging pillars with the proof each one needs behind it, a documented tone of voice with real do/don’t examples pulled from your own material, and a banned-words list built from what’s actually gone wrong in your copy before, not a generic list.
The Verbal Identity System goes further — it adds channel-specific voice notes (how the brand sounds in an email versus a pitch deck versus a tweet), a lightweight naming framework for products or features, and one full page rewritten start to finish as a worked example, so the system is demonstrated, not just described.
An audit of your existing copy across channels, marking every sentence that doesn't sound like you.
The positioning gaps that voice work alone can’t fix get named honestly as strategic issues, not smoothed over as a tone problem.
The documented voice: pillars, tone rules, examples, banned words.
Two revision rounds, tested against real sentences you supply, not hypothetical ones.
One reference document, built so any future writer can follow it without you in the room.
Illustrative example — written to demonstrate approach, not client work.
Before
We are committed to providing exceptional customer service and innovative solutions.
After
You'll get a straight answer, usually within the hour, from someone who actually read your message.
Brand Messaging & Verbal Identity
A positioning statement and a documented voice, both defensible under questioning.
First draft in 12 business days · 2 revision rounds
€1,500+ VAT where applicable
Turnaround
Brand Messaging & Verbal Identity
The full documented voice, proven on one real page.
First draft in 20 business days · 2 revision rounds
€3,200+ VAT where applicable
Turnaround
A style guide governs grammar and formatting. This governs what you actually say and why — positioning first, tone second.
Yes — this is verbal identity only; it's designed to sit next to a logo, palette and design system that's already set.
Anyone who writes for the brand: your team, your freelancers, your future agency, and any AI drafting tool you hand it to.
The Verbal Identity System includes one full worked example page. Applying the voice sitewide is separate — pair it with Website & Landing Page Copywriting once the system exists.