Today's Copywriter

Emails people actually open.

Opens dropping. Unsubscribes climbing. Every send reads like "just checking in." Here’s the fix: a subject line that earns the open, and two sentences that earn the click. Every time.

Price anchor

from €450

Signs you need this

  • Open rates are sliding and nobody can name which send started it.
  • Your welcome sequence is one generic email, sent once, then silence.
  • Every promo reads like the last promo. Same words. Same shrug.

Our approach

Three emails. Three different jobs. One welcomes. One nudges. One closes. Cadence is the whole skill — when to send, what to say first, when to shut up and link out. This paragraph is short on purpose. So is every email we write.

→ the objection this answers: Open rates are sliding and nobody can name which send started it.

What's included

  • A sequence map — what each email's job is, and in what order
  • Subject line and preview-text options for every email (2–3 each)
  • Full copy for every email, CTA included
  • A send-cadence note
  • Two revision rounds
  • Delivery formatted to drop straight into your ESP

How it runs

  1. 01

    Brief & list context

    Who's on the list, what they've already been sent.

  2. 02

    Sequence map

    The job of each email, in order.

  3. 03

    Draft

    Every email, written together, delivered on the date quoted.

  4. 04

    Proof pass

    Two revision rounds, then handover.

See the full Margin Method →

Proof of craft

Illustrative example — written to demonstrate approach, not client work.

Before

Just checking in to see if you had any questions about our product!

After

You opened this. Here's the one thing that usually decides it.

See more specimens →

Packages

Email & Lifecycle Copywriting

Welcome Sequence (5 emails)

The five emails that decide whether a new subscriber sticks around.

  • Five full emails, each with its own job in the sequence
  • Subject line + preview text options per email (2–3 each)
  • CTA copy per email
  • A send-cadence recommendation
  • 2 revision rounds
  • Delivery formatted for your ESP

First draft in 7 business days · 2 revision rounds

€450+ VAT where applicable

Turnaround

View details →

Email & Lifecycle Copywriting

Email Programme (monthly)

A standing monthly rhythm of newsletters, promos, and lifecycle sends.

  • A monthly send calendar and copy for each planned email (volume agreed at kick-off)
  • Subject line + preview text options per email
  • CTA copy per email
  • 2 revision rounds per email
  • Delivery formatted for your ESP

First batch in 10 business days, then monthly · 2 revision rounds

€500/mo+ VAT where applicable

Turnaround

View details →

Frequently asked questions

Do you write for our ESP?

We deliver copy formatted for any major platform (Klaviyo, Mailchimp, ActiveCampaign, HubSpot and similar); we don't build the automations themselves unless scoped separately.

Can you match our existing voice?

Yes — send your last ten sends and we'll match the register before we match anything else.

What if our list is small?

Lifecycle email works on a list of any size; it's the sequence logic, not the list size, that drives opens and clicks.

Add a package to your cart, or get a fixed quote for a longer lifecycle programme.