The copy here is the only case study we've got. Here's more of it.
Illustrative — not client work
Today's Copywriter is a new studio. Everything below is an illustrative example, written to demonstrate approach — not delivered client work, and not a claim about any real result. When real client work exists with permission to share it, it will replace or sit alongside these.
Six specimens
Homepage hero rewrite
Website & Landing Page Copywriting
Product description rewrite
Ecommerce Product Copywriting
SEO article opening rewrite
SEO & Blog Content Writing
Sales page tension section
Sales Pages & Launch Copy
Welcome email rewrite
Email & Lifecycle Copywriting
Voice-matching sample
Brand Messaging & Ghostwriting
Illustrative example — written to demonstrate approach, not client work.
Website & Landing Page Copywriting
Before
We provide innovative solutions for businesses of all sizes.
After
Your homepage has six seconds to say what you do. This one does it in four words and one action.
Illustrative example — written to demonstrate approach, not client work.
Ecommerce Product Copywriting
Before
100% cotton. Machine washable. Available in 4 colours.
After
Washes on hot, keeps its shape, and doesn't need ironing after — the three things people actually check before buying a t-shirt online.
Illustrative example — written to demonstrate approach, not client work.
SEO & Blog Content Writing
Before
In today’s fast-paced digital landscape, content marketing has become essential for businesses looking to grow their online presence.
After
Most first paragraphs promise to tell you something. This one already should have.
Illustrative example — written to demonstrate approach, not client work.
Sales Pages & Launch Copy
Before
Sign up today and see the difference!
After
You've read this far. That usually means one thing is still stopping you — here's the honest answer to it.
Illustrative example — written to demonstrate approach, not client work.
Email & Lifecycle Copywriting
Before
Just checking in to see if you had any questions about our product!
After
You opened this. Here's the one thing that usually decides it.
Illustrative example — written to demonstrate approach, not client work.
Brand Messaging & Ghostwriting
Before
We are committed to providing exceptional customer service and innovative solutions.
After
You'll get a straight answer, usually within the hour, from someone who actually read your message.
01 / 06
“A case study proves someone else believed the work. A specimen just proves the work. We don't have the first kind yet, so we're showing the second kind honestly, label and all.”
— on why this page looks the way it does.