Today's Copywriter

Brand Messaging & Verbal Identity

Messaging Foundations

For a business that needs its messaging written down once, properly, rather than re-argued every time someone new joins or a new page needs writing. The entry point into documented voice work.

First draft in 12 business days (Standard) · First draft in 9 business days (Rush) · 2 revision rounds

€1,500+ VAT where applicable

Turnaround

What's included

  • A positioning statement
  • 3–5 messaging pillars, each with the proof it needs behind it
  • A documented tone of voice with real do/don’t examples from your own material
  • A banned-words list built from your actual copy history
  • 2 revision rounds
  • Delivery as a single reference document

What's not included

  • Channel-specific voice notes or a naming framework (see Verbal Identity System)
  • Any pages actually rewritten in the new voice

How it runs

  1. 01

    Discovery audit of existing copy

  2. 02

    Margin notes on the positioning gaps behind the tone problem

  3. 03

    Draft of the full document

  4. 04

    2 revision rounds

  5. 05

    Handover

What we need from you

  • Access to your existing website, marketing materials, and any internal notes on positioning
  • A call or written interview with someone who can speak to strategy
  • Examples of copy that has and hasn't worked

Frequently asked questions

Do we need our visual brand finished first?

No — this is verbal only and can run in parallel with visual identity work.

What if we disagree with the positioning you propose?

That's what the margin notes and revision rounds are for.

Related packages

Verbal Identity System The full documented voice, proven on one real page. View → Landing Page Copy One page, built to end in one action. View →

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