Today's Copywriter

Brand Messaging & Verbal Identity

Verbal Identity System

For a scale-up or consultancy with multiple channels and multiple writers, where a positioning statement alone isn't enough — the voice needs to be specified precisely enough that someone who's never met you can write in it correctly on the first try.

First draft in 20 business days (Standard) · First draft in 15 business days (Rush) · 2 revision rounds

€3,200+ VAT where applicable

Turnaround

What's included

  • Everything in Messaging Foundations
  • Channel-specific voice notes (email vs. pitch deck vs. social)
  • A lightweight naming framework for products or features
  • One full page rewritten start to finish as a worked example
  • 2 revision rounds
  • Delivery as a single reference document

What's not included

  • A full sitewide copy rewrite beyond the one worked example (see Full Website Copy)
  • Trademark search or legal naming clearance

How it runs

  1. 01

    Discovery audit across every channel you use

  2. 02

    Margin notes on positioning and channel gaps

  3. 03

    Draft of the full system plus the worked example page

  4. 04

    2 revision rounds

  5. 05

    Handover

What we need from you

  • Access to your content across every channel you want covered
  • A call with someone who owns strategy
  • One real page nominated as the worked-example candidate

Frequently asked questions

Which page becomes the worked example?

Your choice — usually the homepage or the page you're least happy with currently.

Can our team apply this without you?

Yes — it's built to be handed to any future writer, including an AI tool, and followed correctly.

Related packages

Messaging Foundations A positioning statement and a documented voice, both defensible under questioning. View → Full Website Copy (up to 12 pages) The whole site, written as one argument, not twelve. View →

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